Afinz
About the project
Afinz has been operating in the Brazilian market for over 30 years. Under the motto “Sell, Buy, Connect“, the company offers financial and commercial solutions focused on retail and the consumer market. Afinz sought the services of Studio Visual to conduct their SEO, Social Media, and Inbound Marketing strategies.
Goals
Afinz is the evolution of Sorocred Serviços, founded in 1991 to expand access to credit for both consumers and small retailers. Carrying the history and mission of Sorocred, Afinz now extends its operations to medium and large businesses as well.
In line with its motto “Sell, Buy, Connect“, Afinz entrusted Studio Visual with its SEO, Social Media, Branded Content, and Inbound Marketing strategies. We focused on the technical and content optimization of the company’s blog and led the communication through social media to increase the company’s visibility and promote its products.
Approaches
In alignment with the nature of its activities, Afinz wanted to develop a digital communication strategy based on care, transparency, and encouraging entrepreneurship.
We carried out our work with the company’s blog by betting on Branded Content and information architecture optimizations. We also conducted continuous SEO analysis and strategy, with periodic traffic and performance reports.
The Social Media strategy was designed to extend the company’s reach and its products, identifying new opportunities to connect with customers in both the visual and semantic aspects of the brand.
Challenges
Carrying a history of respect in Brazilian entrepreneurial society, credibility is not an issue for Afinz. The company and its products have been a part of customers’ lives for decades.
Despite this, the advancements of the Digital Age gave rise, since the mid-2010s, to a large number of companies seeking to integrate into the Brazilian financial market. These companies bet on new technologies and business models in payments, and they have been winning over the public’s preference.
Solutions
Analyzing the strengths of the competition’s strategy, we concluded that Afinz’s successful history should be the central element of communication and marketing strategies.
Through the company’s blog and social media, we produced content to highlight the sophistication and reliability of the solutions offered by Afinz to its partners and clients.
We placed strong emphasis on its product range, carefully designed for the financial life of the target audience.
Our strategy reinforces an image of the company’s sensitivity to customer needs, while showcasing Afinz’s solutions and products, demonstrating why this financial institution is the best choice for entrepreneurs.
Results
With the strategic communication work executed, we significantly increased organic traffic to the company’s blog and website. The content produced for Afinz’s blog and social media focused primarily on financial and entrepreneurial education. Through blog posts and social media content, we aimed to demonstrate how Afinz‘s products can drive business growth and contribute to economic development in the country.
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