Revista Oeste
About the project
With the constant demand for new information, news websites experience a high volume of updates. To ensure the ongoing success of this type of project, continuous evolution is essential.
In this context, optimizing and redesigning a news website are crucial for maintaining its relevance and impact.
Goals
The main goals of this project were to develop continuous strategies to improve the quality and relevance of the portal.
Page performance and loading speed were central pillars of Revista Oeste’s objectives, alongside a successful SEO optimization and redesign of the site.
Approach
To simplify the management process and subscriber tracking, we recommended and implemented the migration of the subscription system to WooCommerce.
Through the joint efforts of the SEO, development, and design teams, we launched a fully optimized version of the Revista Oeste portal.
Challenges
With a high volume of site traffic, one of the biggest challenges was ensuring a user-friendly interface. Revista Oeste has a history of over 500,000 published articles.
We worked on improving the site’s performance and optimized the WordPress admin area to better handle the large volume of daily publications.
This allowed the magazine to maintain high-speed updates for its visitors.
Solutions
By applying performance techniques and Web Core Vitals, we migrated the site with the necessary care to prevent a drop in traffic.
We also modernized the visual design and simplified content maintenance. Best practices in mobile-first design were implemented for the new website layout.
Results
At the end of the project, the new Revista Oeste portal was delivered with a more attractive look for its readers. We focused on usability, improved visibility of featured headlines, and a dedicated space for live content.
The project successfully provided more flexibility—no broken pages or disruptions to site links. We also achieved enhanced performance, meeting Web Vitals standards.
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Let’s talk about your needs!
We’d love to learn more about you and your business! Share your digital challenges and technical needs with us. We’re here to help, so you can focus on what truly matters—results.