Direcional
About the project
Studio Visual was chosen to update Direcional’s website, aligning it with the company’s new visual style, which was not reflected in the previous version. The project focused on enhancing user experience, providing a more intuitive navigation for viewing developments and galleries, and making it easier to contact the company, strengthening its connection with customers.
Goals
In its four decades of history, the construction company Direcional has developed an extensive portfolio of projects. Its work in social projects subsidized by the government marks its commitment to the fight for the right to decent housing, and has made it a reference in executing real estate ventures across all three segments of the programa Casa Verde e Amarela.
Our main goal was to attract more customers while reinforcing the company’s identity. We worked to improve the mobile user experience and update the website’s appearance, aligning it with the brand’s new visual identity—always with a focus on winning more customers.
Approaches
We analyzed access data for Direcional, including the types of devices used (desktop, mobile, etc.), and conducted A/B tests to identify the best practices for users.
Based on the previous website, we used heat maps and other tools to understand the challenges faced by customers. With this information, we implemented strategic improvements in the new site to optimize the user experience.
Additionally, the website was integrated with Facebook Ads, allowing the developments to be showcased on the social network.
Challenges
Competing in the digital market in a sector with extensive competition is always challenging. Many companies offer services in the construction industry, and increasingly, businesses are adopting digital strategies to promote services and prospect clients.
Direcional’s strengths are its solid experience in the industry and the diversity of its project scope. With such history and reputation, the next step is to adopt best practices in content production and optimization for digital channels.
Studio Visual’s work focused greatly on ensuring good placement of the website in search engines, as well as ensuring visitor retention through effective flows.
Solutions
We focused on user experience to make the website content easier to understand. To achieve this, we redesigned the layout of the developments, updated their classification, and strategically reorganized the information.
Our goal was to ensure that, right on the first fold of the page, users find the most relevant information about what they are looking for, providing a faster and more efficient navigation experience.
Results
A well-structured website with relevant content and smooth navigation captures the user and guides them through the information. The implementation of the development and optimization strategies proposed by Studio Visual provided the client with greater authority in their online representation.
The quality of development and the reliability of maintenance ensure the company’s presence on the web, preserving its market position. Direcional now enjoys good search engine rankings, and its client prospecting has been positively impacted by the new website implementation.
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