Roche
About the project
The Swiss multinational Roche, a major name in the global pharmaceutical industry, approached Studio Visual with the demand for developing online portals for information dissemination.
Managed by different groups, these portals were developed in Adobe Experience Manager (AEM) to ensure flexibility, autonomy, and agility in content management.
Objectives
A pioneer in pharmaceutical products, Roche is a Swiss-origin company founded in 1896. The company built a solid partnership with Studio Visual from the request for a project that offered flexibility and met the high demand for internal content production.
Studio Visual suggested developing the project using WordPress, a content management platform known for its consistency and adaptability. From the initial integration between teams, new requests and demands emerged, establishing consistent contact between the companies and specialists.
Approaches
With the initial request being met and technical integration achieved, new approaches emerged, leading to Studio Visual’s involvement in different stages of the project. In addition to development, content creation and SEO analysis also became a core aspect of the work.
Studies and applications in UX, UI, and DevOps ensured better results for the company’s needs, bringing more precision to internal demands and providing autonomy to the pharmaceutical company.
Challenges
Due to its significant presence in the healthcare industry, Roche has a firm commitment to democratizing information and disseminating medical and scientific knowledge. A large part of its health education strategy uses digital platforms focused on specific topics.
These platforms are managed by different groups and teams, requiring accessibility and practicality in maintaining the product and managing its content. To minimize friction in this process, it’s essential to use consistent and reliable tools.
Solutions
As an expert in AEM, Studio Visual understands the high capacity of this platform for content production, management, and distribution.
The resources provided by the service allow for content management and general maintenance through user-friendly graphical interfaces, designed to be accessible and simple without compromising the integrity of the product.
Furthermore, choosing this platform reduces the time, complexity, and, therefore, the cost of developing and maintaining the products.
Results
The best possible result in such a project is to meet the client’s demand, and in this regard, WordPress provides invaluable value. The convenience and reliability of the solutions developed allowed Roche’s various products to add tremendous value through solid and high-quality content production.
The development and technical optimization work of the platforms resulted in significant geographic, demographic, and commercial expansion of the client’s reach and its subsidiary brands.
Check out other success stories
For Faber-Castell, Studio Visual had to delve into the company’s structure to develop, in WordPress, the company’s employee intranet—a robust and facilitative project.
The construction company Direcional chose Studio Visual to restructure their website and sales landing pages. Developed in WordPress, the projects improved user experience to generate more traffic and lead generation.
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