Serasa Experian
About the project
Serasa Experian, one of Brazil’s largest data and information technology companies, entrusted Studio Visual with the development of a corporate website and an e-commerce platform. It was important to prioritize security and flexibility, all within a modern context
In projects like this, the cost of operation may rise exponentially. We kept in mind what Serasa needed and delivered an infrastructure that met their goals while honoring the initial budget.
Goals
Founded over 50 years ago to standardize financial management services, Serasa is a well-established company in Brazilian history and culture. Its work in information and data technology has a direct impact on the national economy.
Developed in WordPress, these services focused on performance, agility in development and maintenance, and compliance with the client’s security requirements for deployment.
Serasa Experian sought Studio Visual’s services for the maintenance and development of a corporate website and an e-commerce platform for digital certificates. The company aimed to provide easy access to information about its services while increasing conversions in selling certification solutions for businesses, professionals, websites, and servers
Approach
A long-term relationship has been built between Serasa Experian and Studio Visual. Over the years, Studio has maintained and developed different versions of both websites, along with various landing pages for each. Both sites recently underwent restructuring to adapt to Serasa Experian’s new security policies, in addition to technical and commercial optimizations.
Studio Visual continuously monitors the performance of these platforms, with a primary focus on traffic and lead generation.
Challenges
Beyond the usual challenges of developing, maintaining, and managing e-commerce platforms, Serasa Experian’s line of work presents additional concerns regarding security and product stability.
Since the company handles highly sensitive data with significant commercial and economic value, its domains and digital systems are vulnerable to various types of attacks and threats to data integrity. This reality demands a defensive approach to ensure the security of both the company and its clients.
Solutions
Developing in WordPress provides the platform with the stability, reliability, and security of a well-established, widely supported product that powers a significant portion of websites worldwide. The widespread use of WordPress also means extensive availability of resources and integrations for products built on the platform. Additionally, the rich user experience ensures agility and efficiency in website maintenance and management, as well as the overall quality of these processes.
Results
As expected, performance-focused development enhances the overall user experience. The optimization of the website and strategic landing pages successfully increased traffic, significantly boosting lead generation. These improvements drive higher conversion rates and maintain the company’s relevance in the public’s perception. Developing in WordPress also proved successful in terms of development agility and reduced maintenance costs.
Check out other success stories
The construction company Direcional chose Studio Visual to restructure their website and sales landing pages. Developed in WordPress, the projects improved user experience to generate more traffic and lead generation.
The management systems company Totvs sought Studio Visual for technical support in development, and we soon expanded our scope to include the development of new applications for the company, maintenance, and SEO.
Let’s talk about your needs!
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