Americanas
About the project
Goals
Present in both physical and online commerce, Americanas S.A. moves billions of reais annually in retail product sales. With the success of its e-commerce and marketplace solutions, the company has developed a massive logistics operation over time.
After acquiring three logistics solutions, Americanas aimed to unify them into a single digital product, transforming the previous services into different modes of the new product.
We developed a website to position this new initiative in the market, allowing customers to access and purchase the restructured service.
Approach
Initially, Americanas sought to improve the legacy code of its three logistics products (Direct Log, AmeFlash, and ClickCollect) while merging them into a single solution: Americanas Entrega.
To provide the digital infrastructure for this service, Studio Visual used WordPress and Elementor to create a responsive, high-performance website where clients and partners could access and contract Americanas Entrega services.
Challenges
The large scale and significance of the products involved made building the new solution a major challenge.
Beyond a tight deadline, we also needed to integrate the new product into Americanas S.A.‘s preexisting digital ecosystem, which was developed using different technologies. This required a careful balance between the legacy infrastructure and our new development.
Lastly, we faced the challenge of clearly and effectively presenting the information for three products that had now become different service categories within a single solution.
Solutions
As a specialist and leading expert in high-performance WordPress development in Brazil, Studio Visual leveraged this technology to create the Americanas Entrega website.
Using frameworks like Elementor, we delivered a stable, fast, and easily customizable product for future updates.
With a strategic focus on SEO and UX, we designed user-friendly interfaces and customer journeys to drive conversions, enhance user satisfaction, and improve search engine rankings. This allows Americanas to focus on what it does best: selling and doing business.
Results
As a result of Studio Visual’s work, we delivered a polished product that seamlessly integrates with Americanas S.A.’s digital logistics ecosystem. This project opens new opportunities for the company by unifying the face of its distribution operations across Brazil.
Such initiatives create growth prospects and further strengthen Americanas’ presence in the market, industry, and national economy.
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