Grudado em Você
About the project
A reference in personalized identification labels, Grudado em Você stands out from other eCommerce models due to its highly customized products. The entire purchase flow follows the necessary customization steps to create a unique item.
The Studio Visual team worked on revamping the website, redesigning its interface, and building a new purchase flow optimized for both users and store administrators.
Goals
To achieve the best results, the project focused on simplifying the personalization purchase flow, ensuring scalability for site growth, and providing support and maintenance for high seasonal sales volumes.
Approach
The development, design, and QA teams worked together to achieve the project’s main goal: delivering a robust and intuitive website, optimizing both the purchase journey and order management panel.
Challenges
Managing a website with a high volume of sales and completely unique personalization processes were among the main challenges of this project.
The focus was on developing scalable solutions with long-term support and intuitive steps in the customization screens, cart, and checkout process.
Solutions
With social distancing measures and the suspension of classes and recreational activities, new solutions were needed to adapt to that moment and the return to normality.
In addition to applying advanced UI and UX concepts for an optimal shopping experience, we also analyzed user behavior through heatmaps and sales metrics.
Results
Today, the new Grudado em Você website is a highly scalable platform with a streamlined and intuitive purchasing flow. It also reinforces the brand’s visual identity, creating familiarity for existing customers while being welcoming to new users.
With continuous support and maintenance, the website can now handle orders more efficiently and securely.
Check out other success stories
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Afinz entrusted Studio Visual with its SEO, Social Media, Branded Content, and Inbound Marketing strategies. The focus was on technical and content optimization for the company’s blog, along with social media communication to increase brand visibility and product awareness.
Let’s talk about your needs!
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