TOTVS

About the project

Due to managing many products and services, Totvs sought the services of Studio Visual for the development of websites, platforms, and digital tools with agility. Development in WordPress guarantees the autonomy, reliability, and accessibility necessary for the digital operations of this technology company, which is the largest in its sector in Latin America.

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Goals

The history of the Brazilian company Totvs is marked by growth and expansion movements. Its beginning in the area of enterprise resource planning strengthened its market presence and connected the company’s activities to an extensive network in the software technology world.

Totvs’ spirit of innovation resulted in a broad spectrum of digital products and ventures, and the demand for the development of websites, platforms, and digital tools brought Totvs to Studio Visual.

As the holder of a large number of products, the company needed practicality in the maintenance and management of these.

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Approaches

Throughout this partnership, Studio Visual developed websites and digital tools for Totvs. The careful optimization and development work by Studio Visual gave the first developed site excellent usability and registered good traffic of new visitors. Customer satisfaction returned in the form of new projects.

In addition to websites, Studio developed an online platform for webinars and a fiscal calendar, the success of which in managing internal processes led the company to turn it into one of its products.

Challenges

Managing the broad scope of products of a company the size of Totvs requires the adoption of strategies and tools that facilitate management in both internal and external processes.

Many of Totvs’ products, including those developed by Studio Visual, are managed by different teams that need autonomy and practicality in controlling the platform. Maintaining so many different services can become inefficient when there is no standardization and consistency in the processes.

These factors led the client to choose WordPress for development.

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Solutions

Studio Visual is proud to be a national reference in WordPress product development. It was this reputation that led Totvs to trust Studio with the execution of the projects mentioned.

The demands may have been ambitious and challenging, but the quality and consistency of the WordPress platform ensured a high-quality implementation for the various functionalities, resources, and integrations required by each product developed.

SEO, UX Design, and web development work ensured the performance of each site to promote visitor traffic and foster lead generation.

In addition to external sites and tools, Studio Visual also developed exclusive internal solutions. These products were designed to meet specific research and internal consultation needs, optimizing processes and improving the efficiency of TOTVS’ daily operations.

Results

The delivered projects not only exceeded TOTVS’ expectations but also played a crucial role in expanding its presence and impact in the market. The success of the developed websites and digital tools reinforced the company’s image and aligned with the continuous growth that defines its trajectory.

The reception of these products was highly positive, with content portals being made available in multiple languages, allowing TOTVS to reach new international markets and expand its global audience even further.

Additionally, the internal process management tool had such a significant impact on TOTVS’ daily operations that the company decided to turn it into a marketable product, creating an opportunity for other businesses to benefit from this solution.

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